The change has already happened. Right before our eyes.
But not everybody is paying attention.
The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn’t sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg’s was misrepresenting its cereal.
Ten years ago, nobody outside of Portsmouth, Rhode Island, would ever have seen or heard of this little sign. And, if somehow it did get picked up by the mainstream media, there would have been lead time before it spun out of control. And, in that time, the company could have come up with a mass media marketing campaign to spin the story away.
But today, we are all weird. And weird people are connected to each other. So, before Kellogg’s even knew this was a story, the damage was done.
They could have avoided it. It would have been simple. Any weird person knows how.
- How do you know if it’s non-GMO? (mnn.com)