Open Mike: The marketing world isn’t changing

The change has already happened. Right before our eyes.

But not everybody is paying attention.

The controversy went viral a week ago after a Rhode Island grocer tacked a note to one of his store shelves, telling customers he wouldn’t sell the cereal because he found out the brand used genetically engineered, non-organic ingredients. Photos of the note began popping up on Facebook pages and food blogs as some consumers claimed Kellogg’s was misrepresenting its cereal.

via Kashi cereal’s ‘natural’ claims stir anger on social media sites – USATODAY.com.

Portsmouth welcome sign

Portsmouth welcome sign (Photo credit: Wikipedia)

Ten years ago, nobody outside of Portsmouth, Rhode Island, would ever have seen or heard of this little sign. And, if somehow it did get picked up by the mainstream media, there would have been lead time before it spun out of control. And, in that time, the company could have come up with a mass media marketing campaign to spin the story away.

But today, we are all weird. And weird people are connected to each other. So, before Kellogg’s even knew this was a story, the damage was done.

They could have avoided it. It would have been simple. Any weird person knows how.

Do you?

Just Sayin’

 

About Mike Reardon

Husband, father, grandfather, friend, Disney Institute Facilitator, world traveler, and blogger with a lifetime of experience leading diverse teams, managing change, and coaching leadership principles, communication, and guest service in diverse retail environments.
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One Response to Open Mike: The marketing world isn’t changing

  1. jeff noel says:

    Really enjoyed our time together. Breakfast this morning will be icing on the cake. Let’s order eggs and skip the “healthy, natural” cereal.

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