Category Archives: Branding

The strangest things trigger memories

Posted on January 31, 2012 by Mike Reardon

Like painting the bathroom today. It reminded me of my mother. Which reminded me of my grandfather. And I remembered my very first lesson in attention to detail. There is, as you have likely gathered, a story about that. Just … Continue reading →

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Charleston (S.C.) has busiest year ever in 2011 – USATODAY.com

Posted on January 29, 2012 by Mike Reardon

This is one of my favorite airports. South Carolina‘s Charleston International Airport set its all-time passenger record in 2011. More than 2.5 million passengers flew through the airport last year, breaking the airport’s previous record of 2.3 million that was … Continue reading →

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Casual Fridays? Beards?

Posted on January 27, 2012 by Mike Reardon

Are we in Fantasyland? No, Snow White‘s seven dwarfs won’t need to worry about getting upstaged by bearded Disney theme park employees any time soon. But the so-called “Disney Look” – a legendarily strict dress code that dates from Disneyland‘s … Continue reading →

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There are really only two way to view things

Posted on January 18, 2012 by Mike Reardon

The world is ugly and the people are sad That’s one way. And it is true that there is a lot of ugliness in the world today and there are a lot of sad people. But you don’t have to … Continue reading →

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Ring Ding, Ring Ding, wish I had a Ring Ding.

Posted on January 11, 2012 by Mike Reardon

What’s a Ring Ding? A Northeastern regional favorite. And, maybe, a thing of the past. A victim of it’s parent company, Hostess‘, financial woes. Interstate Baking Co., the name Hostess used to go by long ago, was formed in 1930. … Continue reading →

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Sometimes, no matter how organized you are

Posted on January 10, 2012 by Mike Reardon

Stuff happens. As I write this post I’m sitting in the terminal at Dallas Love Field airport. I’m not supposed to be in Dallas. I’m supposed to be in Kansas City. I’m going to Kansas City. Kansas City, here I … Continue reading →

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What’s in a name?

Posted on December 30, 2011 by Mike Reardon

Words matter. They have the power to shape our perceptions. If they didn’t, the signs would still say ‘used cars.’ Just Sayin’

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Florida rocks?

Posted on December 24, 2011 by Mike Reardon

I didn’t think so But it turns out there’s rock in them thar sand hills. I should’ve known. If you just look at the surface you’ll only have a superficial grasp of things. And of people. Just Sayin’

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It might sound like I’m complaining about being mixed-handed

Posted on December 18, 2011 by Mike Reardon

But I’m not. I wouldn’t have it any other way. Oh, sure, it has its moments. You have no idea how many things are right-handed. Can-openers. Cell phones (yes, they are) Mugs (look at the pic, the mug is right-handed) … Continue reading →

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When it comes to change

Posted on December 14, 2011 by Mike Reardon

There are only three kinds of organizations The ones who change out of desperation. Change or die. The ones who change reactively. Trying to keep up. The ones who change proactively. Innovators who lead everyone else. Launched in July of … Continue reading →

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